Rethinking how you impact the world – Solitaire Townsend

Some insights deserve a wider audience than just the room in which they were first shared. That is why VBO FEB is launching Let's Talk Keynotes: a series that makes inspiring keynote speeches by leading international thinkers, entrepreneurs and experts available in full to all Belgian businesses.

What if sustainability were no longer primarily a matter of reporting, compliance or risk management, but rather one of entrepreneurship, innovation and growth? And what if the companies that will make the difference tomorrow are precisely those that develop solutions to today’s societal and environmental challenges?

In this first episode of Let's Talk Keynotes, we are sharing the full keynote by Solitaire Townsend, internationally renowned sustainability expert, author and co-founder of Futerra. During the event Shaping the Next Phase in Sustainability Leadership in Belgium, she challenges a number of deeply rooted assumptions that continue to shape today’s sustainability debate. She advocates a fundamentally different perspective on sustainability: not as an obligation, but as an economic opportunity capable of creating new markets, products and business models.

With sharp analysis, surprising examples and her trademark British humour, Solitaire Townsend explains why some sustainable innovations succeed while others fail, why consumers are often unconvinced by traditional sustainability communications, and why businesses should dare to be ambitious again. Her message is as simple as it is challenging: the future belongs to organisations that succeed in turning societal challenges into scalable solutions.

An inspiring keynote for entrepreneurs, business leaders and anyone seeking to understand how sustainability, innovation and competitiveness can reinforce one another.

This keynote is presented in English.
Recording: Shaping the Next Phase of Sustainability in Belgium event

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