Let's Talk Public Affairs Academy european decision making

Seeking answers to the challenges facing businesses, the FEB podcast Let’s Talk speaks with its members and experts. What lessons can entrepreneurs learn from the experiences of others? What challenges lie ahead? And what insights can help businesses become stronger and more future-proof?

In this episode of Let’s Talk, we speak with Matti Van Hecke, Managing Partner at PI. Together, we explore how businesses can influence European decision-making in an environment that often seems complex, yet is becoming increasingly important to companies. How does European public affairs differ from influencing policy at the national level? Why is convincing a single European institution not enough? And how can businesses align their interests with broader European objectives?

Matti Van Hecke explains why successful European public affairs goes far beyond responding to new regulation. He shows how businesses can develop a long-term strategy, engage the right stakeholders at the right time and use their expertise to help shape future policy. His message is clear: organisations that want to make a difference in Europe should not only highlight problems, but also put forward constructive solutions that contribute to the broader European agenda.

Hosted by Nathalie Bay
Produced by Kwin

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